representativeness heuristic
Link to Wikipedia entry The representativeness heuristic is one of the most widely researched and demonstrated cognitive heuristics (short cuts or rules of thumb putatively built in to the human cognitive system). It was proposed by the psychologists Daniel KahnemanDaniel Kahneman and Amos Tversky are pioneering Israeli psychologists whose collaboration profoundly impacted the the science of judgment and decision making and behavioral economics. Their... More and Amos TverskyDaniel Kahneman and Amos Tversky are pioneering Israeli psychologists whose collaboration profoundly impacted […]
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